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| Chapter title |
Managing Ingredient Brands and Measuring the Performance of InBrands
|
|---|---|
| Chapter number | 7 |
| Book title |
Ingredient Branding
|
| Published by |
Springer, Berlin, Heidelberg, January 2010
|
| DOI | 10.1007/978-3-642-04214-0_7 |
| Book ISBNs |
978-3-64-204213-3, 978-3-64-204214-0
|
| Authors |
Philip Kotler, Waldemar Pfoertsch, Kotler, Philip, Pfoertsch, Waldemar |