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X Demographics
Mendeley readers
| Chapter title |
Intel Inside – The Ingredient Branding Success Story
|
|---|---|
| Chapter number | 3 |
| Book title |
Ingredient Branding
|
| Published by |
Springer, Berlin, Heidelberg, January 2010
|
| DOI | 10.1007/978-3-642-04214-0_3 |
| Book ISBNs |
978-3-64-204213-3, 978-3-64-204214-0
|
| Authors |
Philip Kotler, Waldemar Pfoertsch, Kotler, Philip, Pfoertsch, Waldemar |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 8 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 38% |
| Student > Master | 2 | 25% |
| Lecturer > Senior Lecturer | 1 | 13% |
| Unknown | 2 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Chemical Engineering | 1 | 13% |
| Biochemistry, Genetics and Molecular Biology | 1 | 13% |
| Business, Management and Accounting | 1 | 13% |
| Linguistics | 1 | 13% |
| Social Sciences | 1 | 13% |
| Other | 1 | 13% |
| Unknown | 2 | 25% |