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Marketing Challenges in a Turbulent Business Environment

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Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Engineered Customer Referrals: Prevalence and Antecedents
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    Chapter 2 Norwegian Best Practice of Sustainable Business Models
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    Chapter 3 Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries
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    Chapter 4 Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings
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    Chapter 5 Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages
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    Chapter 6 Social Media in Higher Education: An Investigation into UG Marketing Education in the UK
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    Chapter 7 The Influence of Product Color on Perceived Weight and Consumer Preference
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    Chapter 8 Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?
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    Chapter 9 Drivers of Long-Term Savings from a Consumers’ Behavioral Perspective: A Large-Scale Empirical Investigation
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    Chapter 10 A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments
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    Chapter 11 Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics
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    Chapter 12 Building a Theoretical Model of Trust in Direct-to-Consumer Advertising
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    Chapter 13 Relational Capability in a Key Outsourced Supplier–Buyer Relationship
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    Chapter 14 “Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer
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    Chapter 15 Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt: An Empirical Study of German DAX 30 Companies
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    Chapter 16 Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets
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    Chapter 17 Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson’s Behavior and Performance
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    Chapter 18 The Role of Service Provider Groups Stereotypes During Service Failures
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    Chapter 19 Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity
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    Chapter 20 Market Orientation and Innovation in Dynamic Competitive Markets
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    Chapter 21 The Influence of Eleven P’s of Internal Marketing on Brand Awareness: An Emerging Economy Perspective
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    Chapter 22 The Effect of Economic and Social Satisfaction on Partner Trust
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    Chapter 23 An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret
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    Chapter 24 Frontline Store Manager’s Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation
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    Chapter 25 Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes
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    Chapter 26 Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study
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    Chapter 27 Increasing Salesperson’s Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada
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    Chapter 28 Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption
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    Chapter 29 Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands
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    Chapter 30 Beliefs and Attitudes Towards Online Advertising in a Social Network Context
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    Chapter 31 Customer Loyalty in U.S. Hispanic Markets
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    Chapter 32 Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture
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    Chapter 33 What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
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    Chapter 34 Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind
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    Chapter 35 The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention
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    Chapter 36 Advertising Directed at Children: An Empirical Study from Parents’ Perspective on Television Advertising and Advergames
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    Chapter 37 How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach
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    Chapter 38 Export Decision-Making: Combining Planning and Improvisation to Enhance Performance
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    Chapter 39 Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making
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    Chapter 40 When Do Measured Attitudes Reflect Past Behavior?
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    Chapter 41 Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)—A Structured Abstract
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    Chapter 42 Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership
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    Chapter 43 Learning to Improve New Product Outcomes
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    Chapter 44 Child Participation in Family Purchasing Process: Evidence from Lithuania
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    Chapter 45 Which Do I Prefer? A Theoretical Framework for Biculturals’ Advertising Response Towards Hedonic and Utilitarian Products in Japan
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    Chapter 46 Deciphering the Brand Value Structure: New Measures and Business Insights
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    Chapter 47 Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia
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    Chapter 48 Donate to Me: Applying the Servicescape Framework to an Online Donation Setting
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    Chapter 49 Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices
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    Chapter 50 Global Use and Access of Social Networking Websites: A National Culture Perspective
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    Chapter 51 Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?
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    Chapter 52 Materiality of Online Brand Community
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    Chapter 53 Exploring Consumer Acceptance and Engagement with “Smart Meters”
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    Chapter 54 Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming
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    Chapter 55 Adding Dynamics into Transaction Cost Economics: The Social Capital Approach
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    Chapter 56 Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market
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    Chapter 57 Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster
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    Chapter 58 An Empirical Examination of Drivers Impacting Usage Intentions of Social Media Shopping
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    Chapter 59 An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty
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    Chapter 60 Shopper’s Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. Informal Food Retail Stores in India
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    Chapter 61 The Congruency Between the Container and the Content: Should We Texture Everything to Seduce the Consumer?
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    Chapter 62 Turning Brand Undesirables in Brand Heroes: Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances
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    Chapter 63 Company Initiated Communities of Fantasy and Brands as Relationship Builders
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    Chapter 64 An Empirical Examination of the Interrelationships Between Service Recovery Paradox and Its Key Antecedents and Outcomes
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    Chapter 65 Informational Empowerment: Cross-National Comparison of Internet Health Information Use and ‘Patient-Consumer’ Behaviour
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    Chapter 66 Barriers to Access Consumer Finance and the Influence of Workforce Insecurity
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    Chapter 67 Market Resistance in Developing Nations: The Sustenance of Gaucho Consumer Culture in Brazil
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    Chapter 68 How United Nations Global Compact Impacts Business Performance: The Mediating Role of Quality of Life of Employees in Emerging Market
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    Chapter 69 Purchase a New Car: The Effect of Impulsiveness in the Brazilian Market
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    Chapter 70 Putting Visual Rhetoric into Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising
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    Chapter 71 Customer Empowerment, Top Management Team and Product Development: Success Paths in Turbulent Markets
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    Chapter 72 How Social Communities Create Value: The Dynamics of Surf as a Social Practice
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    Chapter 73 The Effects of Destination Personality on Tourist Satisfaction, Identification, and Behaviour
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    Chapter 74 How to Explain Infatuation with the Online Secondhand Market? An Analysis of Motivations and Perceived Risks
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    Chapter 75 Examining the Public’s Desire to Punish Socially Stigmatized Service Workers in Crisis: Can Empathy Buffer Anger?
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    Chapter 76 Cross-National Emic Scale Development in Health Care Service Quality
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    Chapter 77 Geomarketing Mix Optimization Using a Fuzzy Spatial and Multiscale Segmentation
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    Chapter 78 Pridit Is a Useful Technique for Detecting Consumer Fraud When No Training Sample Is Available
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    Chapter 79 Innovative Materials Facilitating Resource Efficiency: Do Consumers Accept Eco-Friendly Materials?
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    Chapter 80 Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries?
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    Chapter 81 Assessment of a Web Comparative Behavioural Model with an Interdisciplinary and Complexity Approach
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    Chapter 82 Targeting Consumers at the Bop: What Implications?
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    Chapter 83 The Impact of Corporate Social Responsibility and Contributions to Local Communities on Brand Identification, Corporate Reputation and Brand Loyalty
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    Chapter 84 What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance
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    Chapter 85 Pricing Capabilities: Drivers and Effects on Performance
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    Chapter 86 Triangulation Without Tears
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    Chapter 87 Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument
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    Chapter 88 Consumer Schadenfreude: Deservingness of Product Ownership Impacts Affect Following Another’s Product Failure
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    Chapter 89 A Snowball to Introduce Sustainability into Supply Chain
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    Chapter 90 A Typology of Barriers to Pro-Environmental Behaviors: Evidence from a Three-Country Study
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    Chapter 91 Artifacts of Corporate Identity in Emerging Business Relationships
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    Chapter 92 Key Performance Indicators for Measuring Employer Brand Success
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    Chapter 93 The Recommendation Bias: The Effects of Social Influence on Individual Rating Behavior
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    Chapter 94 The Influence of Parental Style on Consumer Socialization in Mother-Adolescent Dyads and Father-Adolescent Dyads
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    Chapter 95 Understanding Situated Learning in Stressful Service Experiences: A Cross-Cultural Perspective
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    Chapter 96 To Be or Not to Be… Does the Level of Empathy Contribute to Successful Personal Selling?
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    Chapter 97 Deriving Value from Advertising as a Consumable Product: Ideas and Evidence
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    Chapter 98 Social Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation
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    Chapter 99 In-Person and Out-Person Factors in Perception of Product Attributes
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    Chapter 100 Sustainability in Higher Education Institutions: Validation Process of Quantitative Instrument
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    Chapter 101 A Dyadic View on Buyers and Sellers Social Capital: Its Effect on Customized Treatments and Relationship Commitment
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    Chapter 102 The Importance of Being Earnest: The Authenticity of Reciprocity in Marketing Exchange Relationships
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    Chapter 103 The Pursuit of Loyalty in Grocery Stores: Differences by Retail Format
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    Chapter 104 The Mixture of Network Marketing Types in Emerging Markets: The Case of Swedish MNCs in China
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    Chapter 105 Evaluations of a Destination Across Travel Contexts: Examining the Evoked Set
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    Chapter 106 Is It Better to Shop Together? Influence of Group Characteristics on Individual Buyer Utility in Mexico and the United States
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    Chapter 107 Exploiting Proactive Interaction to Improve Retail Experiences
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    Chapter 108 The Effect of Market Structure on Pricing Behavior of Industrial Service Firms
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    Chapter 109 Firm Strategic Behavior Versus Consumer Behavior: An Explanation Through the Inoculation Theory
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    Chapter 110 When Employees’ Retailers Create Value Against Competition from E-Commerce
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    Chapter 111 The Tribal Consumer: A Comparison of Traditional Māori and Modern-Day Tribal Social Systems
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    Chapter 112 Toward a Unified Brand Engagement Construct Definition
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    Chapter 113 Quantity Surcharges for Consumers with Consumption Uncertainties
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    Chapter 114 Persuasive Design of Wellness Apps: Consumer Behavior Perspective
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    Chapter 115 The Five Creatures Lesson: How Students Learn to Relate Animals to Industry
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    Chapter 116 Multi-Latina’s Leadership Role in Corporate Social Responsibility and Sustainability Effort in Latin America
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    Chapter 117 An Investigation of the Relationships Between Hispanic Retailers’ Human and Social Capital, Migration and Gender
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    Chapter 118 Copycat or Distinctive? An Empirical Study of Consumers’ Perception Towards Private Label
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    Chapter 119 A Managerial Perspective of Social Media: Managing the Tension Between the Need for an Integrated Communications Approach and Consumers’ Need for Personalization
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    Chapter 120 Endowment Effect in Latin America: Empirical Evidence and Implications
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    Chapter 121 Brand Familiarity in Latin America: A New Three-Dimensional Conceptualization and Measure
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    Chapter 122 Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina
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    Chapter 123 Perceived Risks and Psychological Well-Being in Online Education: Implications for Grade Expectations and Future Enrollment
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    Chapter 124 Assessing Organizational Financial Health of Nonprofit Arts Organizations
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    Chapter 125 Experiences with Gamification: The MDE Framework
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    Chapter 126 Adding Personality to New Products with Fashion Co-branding
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    Chapter 127 Consumer Confusion Choosing Me-Too Snack Packages: An Experimental Study
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    Chapter 128 Acting on Boycott Intentions: A Vietnamese Perspective on the Role of Ethnocentrism, Animosity, and Regionality
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    Chapter 129 Building Brand Love Through Co-creation
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    Chapter 130 A Cross-National Study of Consumer Beliefs, Attitudes and Behaviors Toward Liking Brand Page
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    Chapter 131 South African Business Bank Customers’ Product Utilisation and Likelihood to Recommend
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    Chapter 132 The Role of Affect in Luxury Brand Extension
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    Chapter 133 Purchase Intention of Socially Responsible Apparel Goods: Investigating Consumers Cross-Culturally
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    Chapter 134 Towards a Model of Strategic Charity Rebranding Process: A Managerial Perspective
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    Chapter 135 Effects of Ewom Campaigns with Rewards from the Perspectives of Givers and Receivers
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    Chapter 136 Differential Impact of Price Demands in B2B Relationships
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    Chapter 137 Social Networks and Online Advertising: Should Companies Promote Their Brand Fan Page or Their Brand Website?
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    Chapter 138 A Closer Look at the Effects of LMX and Emotional Exhaustion: Are Drained Salespeople More Deviant?
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    Chapter 139 Corporate Sponsorship Effects in Business-to-Business Markets
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    Chapter 140 The (Additional) Missing Link: The Role of Tailors as a Service Provider for Customization
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    Chapter 141 Unusual Product Differentiation: Strategic Use of Trivial Attribute and the Separate Evaluation Mode
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    Chapter 142 To Investigate Antecedents of International Tourists’ Place Attachment and Its Relationships with Memories and Post-Behavioral Intentions: The Case of Seoul City
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    Chapter 143 Measuring the Self, the Social and the Task Oriented Side of Service Customers in Joint Co-Creation Experiences
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    Chapter 144 Exploring the Nature of Value and Well-Being Through an Internal Social Marketing Approach
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    Chapter 145 Salesperson Role Stress and Unethical Behavior
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    Chapter 146 Crisis Communication: Lowering Attributions to Restore Behavioral Intentions
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    Chapter 147 The Relationship Between Personality and the Creativity of Frontline Employees: Evidence from Services
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    Chapter 148 Clustering Geo-markets Using Self-Organizing Maps: Application to Natural Disaster Planning and Recovery
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    Chapter 149 Building Customer Trust and Loyalty: Does Salesperson Empathy Matter?
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    Chapter 150 Consumer Ethnocentrism in Modern Armenia
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    Chapter 151 Marketing Towards Happiness in Peru
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    Chapter 152 Employer Branding: Preliminary Thinking on the Role of Corporate Sponsorship
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    Chapter 153 Accepted, Rejected, or Withdrawn: A Content Analysis of Reviewer Feedback and Some Advice for Marketing Educators
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    Chapter 154 The Role of NGOS in Business-To-Business Markets
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    Chapter 155 Here, There and Everywhere: The Polycentric Consumer
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    Chapter 156 The Role of Sales and Marketing in Innovation Implementation, an Empirical Analysis in Six South American Countries
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    Chapter 157 Can You Read the Sign? Consumers’ Utilization of Water Use Information and Price as Sign Cues
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    Chapter 158 Growing Nonprofit Giving Via Peer-To-Peer Connections: Benefits and Potential Backlash
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    Chapter 159 Investigating the Impact of Individual Attitudinal and Organizational Variables on Green Behaviors and Commuting at the Workplace
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    Chapter 160 Exploring the Use of Online Social Marketing Tools in Motivating Healthy Alcohol Consumption Patterns in Britain
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    Chapter 161 A Conceptual Model of Design Benefits and Brand Engagement: The Mediating Role of Emotions—Structured Abstract
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    Chapter 162 Profit and Opportunity Cost Outcomes of Sales Force Turnover and Recruiting Strategies Upon Various Performance Segments
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    Chapter 163 Demystifying Adaptive Selling: Exploring Salesperson Attributes and Service Behaviors
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    Chapter 164 How to Deal with Unpleasant Surprises During Service Provision?!
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    Chapter 165 A Theoretical Framework of Multichannel Strategy Success
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    Chapter 166 Self-determination Theory and the Influence of Extrinsic and Intrinsic Motivation for the Value Co-creation Measurement: A Proposition for a Higher Education Service Quality Scale
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    Chapter 167 Consumer Complaining Behavior: An Ethnic Triangulation Perspective
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    Chapter 168 Understanding e-Word of Mouth at Chinese Social Networking Sites
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    Chapter 169 Antecedents of Patient-Centric Collaboration in the Emergency Department
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    Chapter 170 Relationship Quality as a Function of Luxury Car Brand Image and Personality
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    Chapter 171 Use of Facebook and the Formation and Maintenance of Social Capital: Evidence from Latin America
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    Chapter 172 Overpromotion and the Learned Intermediary Doctrine in Advertising of Medicine and Medical Devices in the United States
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    Chapter 173 The Impact of Political, Economic, and Environmental Uncertainty on the Possible Futures of Consumption
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    Chapter 174 My Perfect Wedding: How Mexican Consumers’ Decisions Are Influenced by Consumerism and Traditions
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    Chapter 175 From Evangelical Roots to Capitalist Returns: Market Formation from Community Beginnings
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    Chapter 176 Teleological Actions in Negative Service Encounters
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Title
Marketing Challenges in a Turbulent Business Environment
Published by
Springer International Publishing, January 2016
DOI 10.1007/978-3-319-19428-8
ISBNs
978-3-31-919427-1, 978-3-31-919428-8
Editors

Mark D. Groza, Charles B. Ragland

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Mendeley readers

The data shown below were compiled from readership statistics for 131 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Iran, Islamic Republic of 1 <1%
Indonesia 1 <1%
Ghana 1 <1%
Unknown 128 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 33 25%
Student > Ph. D. Student 27 21%
Lecturer 13 10%
Student > Doctoral Student 11 8%
Student > Bachelor 11 8%
Other 17 13%
Unknown 19 15%
Readers by discipline Count As %
Business, Management and Accounting 64 49%
Social Sciences 12 9%
Economics, Econometrics and Finance 11 8%
Computer Science 5 4%
Psychology 4 3%
Other 14 11%
Unknown 21 16%