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Chapter title |
When Do Measured Attitudes Reflect Past Behavior?
|
---|---|
Chapter number | 40 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_40 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Jaebeom Suh, Ji Hye Kang, Swinder Janda, Junsang Ahn |
Editors |
Mark D. Groza, Charles B. Ragland |