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X Demographics
Mendeley readers
Chapter title |
Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming
|
---|---|
Chapter number | 54 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_54 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Julia Wolny, Nipawan Charoensuksai |
Editors |
Mark D. Groza, Charles B. Ragland |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Brazil | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 47 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 2% |
Spain | 1 | 2% |
Unknown | 45 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 5 | 11% |
Researcher | 4 | 9% |
Lecturer | 4 | 9% |
Student > Ph. D. Student | 4 | 9% |
Student > Doctoral Student | 3 | 6% |
Other | 10 | 21% |
Unknown | 17 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 17 | 36% |
Engineering | 3 | 6% |
Social Sciences | 3 | 6% |
Economics, Econometrics and Finance | 2 | 4% |
Mathematics | 1 | 2% |
Other | 3 | 6% |
Unknown | 18 | 38% |