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Chapter title |
Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind
|
---|---|
Chapter number | 34 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_34 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Annmarie Ryan, Jaana Tähtinen |
Editors |
Mark D. Groza, Charles B. Ragland |