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Managing Organizational Crisis and Brand Trauma

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Cover of 'Managing Organizational Crisis and Brand Trauma'

Table of Contents

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    Book Overview
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    Chapter 1 An Introduction to Organizational and Brand Traumas
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    Chapter 2 Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals
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    Chapter 3 Trauma in Organizations: Triggering Organizational Trauma and the Trauma Model
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    Chapter 4 Brand Trauma
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    Chapter 5 When Trauma Isn’t a Given (When an Event That Should Produce Trauma, Doesn’t)
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    Chapter 6 Measuring Brand Trauma
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    Chapter 7 Introducing, Reestablishing and Maintaining Order
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    Chapter 8 Trauma Never Goes Away: It Always Has to Be Managed
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    Chapter 9 Conclusions: Whether for Legal or Illegal Reasons—Examine Results in Terms of Your Purpose, Performance, Progress
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