Werbe- und Markenforschung

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Dialogmarketing unter den Vorzeichen des geänderten Konsumentenverhaltens

Book chapter (January 2010)

Die Wirkungen der internationalen Markenarchitekturstrategie am Absatzmarkt

Book chapter (January 2009)

Die Leistung der PR-Arbeit in der Marken- und Produktkommunikation

Book chapter (January 2009)

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