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R for Marketing Research and Analytics

Overview of attention for book
Overall attention for this book and its chapters
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (94th percentile)
  • Good Attention Score compared to outputs of the same age and source (66th percentile)

Mentioned by

blogs
2 blogs
twitter
13 X users
facebook
1 Facebook page
reddit
3 Redditors

Readers on

mendeley
332 Mendeley
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Article details
Title
R for Marketing Research and Analytics
Published by
Use R!, January 2015
DOI 10.1007/978-3-319-14436-8
ISBNs
978-3-31-914435-1, 978-3-31-914436-8
Authors

Chapman, Chris, Feit, Elea McDonnell, Christopher N. Chapman, Elea McDonnell Feit

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 13 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 332 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Spain 3 <1%
Japan 2 <1%
Brazil 2 <1%
South Africa 1 <1%
United States 1 <1%
Malaysia 1 <1%
Italy 1 <1%
Unknown 321 97%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 68 20%
Student > Master 49 15%
Researcher 36 11%
Student > Bachelor 28 8%
Professor > Associate Professor 23 7%
Other 80 24%
Unknown 48 14%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 65 20%
Agricultural and Biological Sciences 35 11%
Economics, Econometrics and Finance 32 10%
Computer Science 25 8%
Social Sciences 19 6%
Other 88 27%
Unknown 68 20%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 24. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 July 2021.
All research outputs
#1,958,689
of 32,805,761 outputs
Outputs from Use R!
#4
of 28 outputs
Outputs of similar age
#22,273
of 399,071 outputs
Outputs of similar age from Use R!
#2
of 6 outputs
Altmetric has tracked 32,805,761 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 28 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.4. This one scored the same or higher as 24 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 399,071 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one. This one has scored higher than 4 of them.