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R for Marketing Research and Analytics

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Attention for Chapter 6: Comparing Groups: Statistical Tests
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Chapter title
Comparing Groups: Statistical Tests
Chapter number 6
Book title
R for Marketing Research and Analytics
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-14436-8_6
Book ISBNs
978-3-31-914435-1, 978-3-31-914436-8
Authors

Chris Chapman, Elea McDonnell Feit