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Tribal Marketing, Tribal Branding

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Cover of 'Tribal Marketing, Tribal Branding'

Table of Contents

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    Book Overview
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    Chapter 1 Tribes, Tribal Marketing, and Tribal Branding
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    Chapter 2 What Is Tribal Marketing, and Why Hasn't It Been More Widely Implemented?
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    Chapter 3 Tribal Origins and Idiosyncrasies – Why Brand Tribes Form and Why They Need to See Themselves as Unique
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    Chapter 4 Understanding Tribal Dynamics: Beginning to Engage with the Art of Ethno-Marketing
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    Chapter 5 Collecting Tribal Data
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    Chapter 6 Interpreting Tribal Data: Analysing Ethnographic Data and Using It to Build and Maintain Tribal Brands
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    Chapter 7 Meet the Tribes
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    Chapter 8 Towards an Ethics of Tribal Marketing
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    Chapter 9 Tribes and Tribal Branding – Where Do We Go from Here?
Attention for Chapter 2: What Is Tribal Marketing, and Why Hasn't It Been More Widely Implemented?
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Chapter title
What Is Tribal Marketing, and Why Hasn't It Been More Widely Implemented?
Chapter number 2
Book title
Tribal Marketing, Tribal Branding
Published by
Palgrave Macmillan UK, January 2013
DOI 10.1057/9781137349101_2
Book ISBNs
978-1-349-35009-4, 978-1-137-34910-1
Authors

Brendan Richardson

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