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Chapter title |
Interpreting Tribal Data: Analysing Ethnographic Data and Using It to Build and Maintain Tribal Brands
|
---|---|
Chapter number | 6 |
Book title |
Tribal Marketing, Tribal Branding
|
Published by |
Palgrave Macmillan UK, January 2013
|
DOI | 10.1057/9781137349101_6 |
Book ISBNs |
978-1-349-35009-4, 978-1-137-34910-1
|
Authors |
Brendan Richardson |