↓ Skip to main content
What is this page? Embed badge

Tribal Marketing, Tribal Branding

Overview of attention for book
Cover of 'Tribal Marketing, Tribal Branding'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Tribes, Tribal Marketing, and Tribal Branding
  3. Altmetric Badge
    Chapter 2 What Is Tribal Marketing, and Why Hasn't It Been More Widely Implemented?
  4. Altmetric Badge
    Chapter 3 Tribal Origins and Idiosyncrasies – Why Brand Tribes Form and Why They Need to See Themselves as Unique
  5. Altmetric Badge
    Chapter 4 Understanding Tribal Dynamics: Beginning to Engage with the Art of Ethno-Marketing
  6. Altmetric Badge
    Chapter 5 Collecting Tribal Data
  7. Altmetric Badge
    Chapter 6 Interpreting Tribal Data: Analysing Ethnographic Data and Using It to Build and Maintain Tribal Brands
  8. Altmetric Badge
    Chapter 7 Meet the Tribes
  9. Altmetric Badge
    Chapter 8 Towards an Ethics of Tribal Marketing
  10. Altmetric Badge
    Chapter 9 Tribes and Tribal Branding – Where Do We Go from Here?
Attention for Chapter 4: Understanding Tribal Dynamics: Beginning to Engage with the Art of Ethno-Marketing
Altmetric Badge

Citations

dimensions_citation
15 Dimensions
Summary Dimensions citations
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Understanding Tribal Dynamics: Beginning to Engage with the Art of Ethno-Marketing
Chapter number 4
Book title
Tribal Marketing, Tribal Branding
Published by
Palgrave Macmillan UK, January 2013
DOI 10.1057/9781137349101_4
Book ISBNs
978-1-349-35009-4, 978-1-137-34910-1
Authors

Brendan Richardson

View on publisher site

This page is provided by Altmetric.