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Mendeley readers
Chapter title |
How and Why Segmentation Improves ROI
|
---|---|
Chapter number | 5 |
Book title |
Segmentation in Social Marketing
|
Published by |
Springer, Singapore, January 2017
|
DOI | 10.1007/978-981-10-1835-0_5 |
Book ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
Authors |
Nancy R. Lee, Lee, Nancy R. |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Professor > Associate Professor | 1 | 20% |
Researcher | 1 | 20% |
Lecturer | 1 | 20% |
Student > Master | 1 | 20% |
Other | 0 | 0% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Nursing and Health Professions | 1 | 20% |
Business, Management and Accounting | 1 | 20% |
Earth and Planetary Sciences | 1 | 20% |
Social Sciences | 1 | 20% |
Other | 0 | 0% |