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Mendeley readers
| Chapter title |
Using Segmentation and Theory to Design Better Promotion and Prevention Campaigns: A RECYC-QUÉBEC Case Study
|
|---|---|
| Chapter number | 12 |
| Book title |
Segmentation in Social Marketing
|
| Published by |
Springer, Singapore, January 2017
|
| DOI | 10.1007/978-981-10-1835-0_12 |
| Book ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
| Authors |
Maxime Boivin, Emmanuelle Gagné, Valériane Champagne Saint-Arnaud, Boivin, Maxime, Gagné, Emmanuelle, Champagne Saint-Arnaud, Valériane |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 2 | 22% |
| Student > Ph. D. Student | 1 | 11% |
| Student > Doctoral Student | 1 | 11% |
| Other | 1 | 11% |
| Researcher | 1 | 11% |
| Other | 1 | 11% |
| Unknown | 2 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 22% |
| Economics, Econometrics and Finance | 1 | 11% |
| Psychology | 1 | 11% |
| Earth and Planetary Sciences | 1 | 11% |
| Social Sciences | 1 | 11% |
| Other | 1 | 11% |
| Unknown | 2 | 22% |