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Mendeley readers
| Chapter title |
An Umbrella Review of the Use of Segmentation in Social Marketing Interventions
|
|---|---|
| Chapter number | 2 |
| Book title |
Segmentation in Social Marketing
|
| Published by |
Springer, Singapore, January 2017
|
| DOI | 10.1007/978-981-10-1835-0_2 |
| Book ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
| Authors |
Krzysztof Kubacki, Sharyn Rundle-Thiele, Bo Pang, Julia Carins, Joy Parkinson, Haruka Fujihira, Rimante Ronto |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 22 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 3 | 14% |
| Researcher | 2 | 9% |
| Lecturer | 2 | 9% |
| Student > Ph. D. Student | 2 | 9% |
| Other | 1 | 5% |
| Other | 5 | 23% |
| Unknown | 7 | 32% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 36% |
| Social Sciences | 2 | 9% |
| Nursing and Health Professions | 1 | 5% |
| Unspecified | 1 | 5% |
| Economics, Econometrics and Finance | 1 | 5% |
| Other | 1 | 5% |
| Unknown | 8 | 36% |