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Service is front stage : positioning services for value advantage

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Attention for Chapter 1: Introduction
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Chapter title
Introduction
Chapter number 1
Book title
Service is Front Stage
Published by
Palgrave Macmillan, London, January 2006
DOI 10.1057/9780230579477_1
Book ISBNs
978-1-349-28249-4, 978-0-230-57947-7
Authors

James Teboul