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Mendeley readers
Chapter title |
The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment
|
---|---|
Chapter number | 25 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_25 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Nthabeleng Rammile, Rammile, Nthabeleng |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 6 | 29% |
Student > Ph. D. Student | 2 | 10% |
Lecturer > Senior Lecturer | 1 | 5% |
Lecturer | 1 | 5% |
Librarian | 1 | 5% |
Other | 2 | 10% |
Unknown | 8 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 11 | 52% |
Economics, Econometrics and Finance | 1 | 5% |
Social Sciences | 1 | 5% |
Unknown | 8 | 38% |