Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Chapter title |
The Power of Stories: A Research Proposal of Learning Styles and the Persuasive Power of Stories
|
---|---|
Chapter number | 151 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_151 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
David Locander, Locander, David |
Editors |
Krzysztof Kubacki |