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Chapter title |
(Abstract) Service Recovery in Online Medium: A Cost-Effective Answer in Cross-Cultural Settings
|
---|---|
Chapter number | 6 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-45596-9_6 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Sanchayan Sengupta, Daniel Ray, Olivier Trendel |