You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Structured Abstract: Consumer’s Communication Channel Preferences (High-Stake vs. Low-Stake Brands)
|
---|---|
Chapter number | 42 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_42 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Carolina Rondón, Adriana M. Bóveda-Lambie, David Neumann |
Editors |
Maximilian Stieler |