Attention for Chapter 58:
How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract
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Chapter title |
How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract
|
Chapter number |
58 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-45596-9_58 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Ann-Kristin Knapp, André Marchand, Thorsten Hennig-Thurau
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
8 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Bachelor |
3 |
38% |
Researcher |
1 |
13% |
Lecturer |
1 |
13% |
Student > Master |
1 |
13% |
Unknown |
2 |
25% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
38% |
Arts and Humanities |
1 |
13% |
Computer Science |
1 |
13% |
Social Sciences |
1 |
13% |
Unknown |
2 |
25% |