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Chapter title |
Marketing Memes: Antiquity and Modernity
|
---|---|
Chapter number | 7 |
Book title |
Marketing and American Consumer Culture
|
Published by |
Springer International Publishing, November 2016
|
DOI | 10.1007/978-3-319-47328-4_7 |
Book ISBNs |
978-3-31-947327-7, 978-3-31-947328-4
|
Authors |
Arthur Asa Berger |