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Marketing and American Consumer Culture

Overview of attention for book
Attention for Chapter 6: The Anthropology of Marketing
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Citations

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4 Dimensions

Readers on

mendeley
3 Mendeley
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Chapter title
The Anthropology of Marketing
Chapter number 6
Book title
Marketing and American Consumer Culture
Published by
Springer International Publishing, November 2016
DOI 10.1007/978-3-319-47328-4_6
Book ISBNs
978-3-31-947327-7, 978-3-31-947328-4
Authors

Arthur Asa Berger

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 33%
Student > Ph. D. Student 1 33%
Unknown 1 33%
Readers by discipline Count As %
Arts and Humanities 1 33%
Social Sciences 1 33%
Unknown 1 33%