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Customer Engagement Marketing

Overview of attention for book
Cover of 'Customer Engagement Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 Customer Engagement Marketing
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    Chapter 2 If You Build It Right, They Will Engage: A Study of Antecedent Conditions of Customer Engagement
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    Chapter 3 Measuring and Managing Customer Engagement Value Through the Customer Journey
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    Chapter 4 Customer Engagement Through Personalization and Customization
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    Chapter 5 Managing Product Returns Within the Customer Value Framework
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    Chapter 6 Multi-tier Loyalty Programs to Stimulate Customer Engagement
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    Chapter 7 Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction
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    Chapter 8 Customer Engagement and Employee Engagement: A Research Review and Agenda
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    Chapter 9 The Disruptive Impact of Customer Engagement on the Business-to-Consumer Sales Force
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    Chapter 10 Creating Stronger Brands Through Consumer Experience and Engagement
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    Chapter 11 From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B
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    Chapter 12 Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy
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    Chapter 13 The Emotional Engagement Paradox
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    Chapter 14 Conclusion: Informing Customer Engagement Marketing and Future Research
Attention for Chapter 10: Creating Stronger Brands Through Consumer Experience and Engagement
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Citations

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Readers on

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83 Mendeley
Summary Dimensions citations
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Chapter title
Creating Stronger Brands Through Consumer Experience and Engagement
Chapter number 10
Book title
Customer Engagement Marketing
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-61985-9_10
Book ISBNs
978-3-31-961984-2, 978-3-31-961985-9
Authors

Bobby J. Calder, Linda D. Hollebeek, Edward C. Malthouse

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 83 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 83 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 11 13%
Student > Master 7 8%
Student > Doctoral Student 7 8%
Lecturer 6 7%
Student > Bachelor 5 6%
Other 10 12%
Unknown 37 45%
Readers by discipline Count As %
Business, Management and Accounting 30 36%
Economics, Econometrics and Finance 5 6%
Computer Science 2 2%
Psychology 2 2%
Social Sciences 2 2%
Other 0 0%
Unknown 42 51%

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