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Mendeley readers
Chapter title |
Measuring and Managing Customer Engagement Value Through the Customer Journey
|
---|---|
Chapter number | 3 |
Book title |
Customer Engagement Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2018
|
DOI | 10.1007/978-3-319-61985-9_3 |
Book ISBNs |
978-3-31-961984-2, 978-3-31-961985-9
|
Authors |
Rajkumar Venkatesan, J. Andrew Petersen, Leandro Guissoni |
Mendeley readers
The data shown below were compiled from readership statistics for 77 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 77 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 10 | 13% |
Student > Ph. D. Student | 8 | 10% |
Professor | 5 | 6% |
Student > Bachelor | 5 | 6% |
Student > Postgraduate | 4 | 5% |
Other | 15 | 19% |
Unknown | 30 | 39% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 28 | 36% |
Social Sciences | 5 | 6% |
Computer Science | 3 | 4% |
Economics, Econometrics and Finance | 2 | 3% |
Engineering | 2 | 3% |
Other | 6 | 8% |
Unknown | 31 | 40% |