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Mendeley readers
Chapter title |
From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B
|
---|---|
Chapter number | 11 |
Book title |
Customer Engagement Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2018
|
DOI | 10.1007/978-3-319-61985-9_11 |
Book ISBNs |
978-3-31-961984-2, 978-3-31-961985-9
|
Authors |
Werner J. Reinartz, Manuel Berkmann |
Mendeley readers
The data shown below were compiled from readership statistics for 33 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 33 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 4 | 12% |
Student > Ph. D. Student | 4 | 12% |
Student > Master | 3 | 9% |
Researcher | 3 | 9% |
Lecturer | 2 | 6% |
Other | 3 | 9% |
Unknown | 14 | 42% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 39% |
Social Sciences | 2 | 6% |
Unspecified | 1 | 3% |
Computer Science | 1 | 3% |
Agricultural and Biological Sciences | 1 | 3% |
Other | 2 | 6% |
Unknown | 13 | 39% |