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Social Media Marketing

Overview of attention for book
Cover of 'Social Media Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Surviving the Customer
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    Chapter 2 Zero-Sum Games in Traditional Marketing
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    Chapter 3 The Prisoner’s Dilemma and the Emergence of Cooperation
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    Chapter 4 Consumer Revolt and the Rising Cost of Defection
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    Chapter 5 Sustaining Marketer-Consumer Cooperation through Coordination Games
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    Chapter 6 Crowdsourcing and Schelling’s Theory of Self-Command
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    Chapter 7 Content Popularity and Spence’s Theory of Costly Signaling
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    Chapter 8 Kapferer’s Prism and the Shifting Ground of Brand Identity
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    Chapter 9 Maxwell’s Demon and the Dwindling Supply of Consumer Attention
Attention for Chapter 6: Crowdsourcing and Schelling’s Theory of Self-Command
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Citations

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17 Dimensions

Readers on

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6 Mendeley
Summary Dimensions citations
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Chapter title
Crowdsourcing and Schelling’s Theory of Self-Command
Chapter number 6
Book title
Social Media Marketing
Published by
Springer, Berlin, Heidelberg, January 2010
DOI 10.1007/978-3-642-13299-5_6
Book ISBNs
978-3-64-213298-8, 978-3-64-213299-5
Authors

Eric Anderson

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer > Senior Lecturer 1 17%
Librarian 1 17%
Other 1 17%
Student > Doctoral Student 1 17%
Unknown 2 33%
Readers by discipline Count As %
Business, Management and Accounting 2 33%
Medicine and Dentistry 2 33%
Unknown 2 33%

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