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Mendeley readers
| Chapter title |
The Need to Rethink Place Branding
|
|---|---|
| Chapter number | 1 |
| Book title |
Rethinking Place Branding
|
| Published by |
Springer International Publishing, November 2014
|
| DOI | 10.1007/978-3-319-12424-7_1 |
| Book ISBNs |
978-3-31-912423-0, 978-3-31-912424-7
|
| Authors |
Ashworth, Gregory J., Kavaratzis, Mihalis, Warnaby, Gary, Gregory J. Ashworth, Mihalis Kavaratzis, Gary Warnaby |
Mendeley readers
The data shown below were compiled from readership statistics for 56 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 56 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 8 | 14% |
| Student > Doctoral Student | 7 | 13% |
| Student > Ph. D. Student | 6 | 11% |
| Student > Bachelor | 5 | 9% |
| Researcher | 4 | 7% |
| Other | 11 | 20% |
| Unknown | 15 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 16 | 29% |
| Arts and Humanities | 5 | 9% |
| Social Sciences | 5 | 9% |
| Economics, Econometrics and Finance | 3 | 5% |
| Earth and Planetary Sciences | 3 | 5% |
| Other | 6 | 11% |
| Unknown | 18 | 32% |