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Rethinking Place Branding

Overview of attention for book
Attention for Chapter 15: Rethinking Brand Equity—Possibilities and Challenges of Application to Places
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1 X user

Readers on

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26 Mendeley
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Chapter title
Rethinking Brand Equity—Possibilities and Challenges of Application to Places
Chapter number 15
Book title
Rethinking Place Branding
Published by
Springer International Publishing, February 2016
DOI 10.1007/978-3-319-12424-7_15
Book ISBNs
978-3-31-912423-0, 978-3-31-912424-7
Authors

Magdalena Florek, Florek, Magdalena

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X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 26 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 15%
Professor > Associate Professor 3 12%
Lecturer 3 12%
Student > Postgraduate 2 8%
Student > Doctoral Student 1 4%
Other 5 19%
Unknown 8 31%
Readers by discipline Count As %
Business, Management and Accounting 10 38%
Design 2 8%
Social Sciences 2 8%
Unspecified 1 4%
Immunology and Microbiology 1 4%
Other 3 12%
Unknown 7 27%