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Rethinking Place Branding

Overview of attention for book
Attention for Chapter 2: Rethinking the Place Branding Construct
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Readers on

mendeley
78 Mendeley
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Chapter title
Rethinking the Place Branding Construct
Chapter number 2
Book title
Rethinking Place Branding
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-12424-7_2
Book ISBNs
978-3-31-912423-0, 978-3-31-912424-7
Authors

Graham Hankinson, Hankinson, Graham

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 78 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Spain 1 1%
Portugal 1 1%
Unknown 76 97%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 13 17%
Student > Master 11 14%
Lecturer 9 12%
Student > Doctoral Student 8 10%
Student > Bachelor 6 8%
Other 12 15%
Unknown 19 24%
Readers by discipline Count As %
Business, Management and Accounting 23 29%
Social Sciences 16 21%
Linguistics 3 4%
Economics, Econometrics and Finance 3 4%
Engineering 3 4%
Other 8 10%
Unknown 22 28%