Attention for Chapter 216:
The Truth About Transparency and Authenticity on Social Media: How Brands Communicate and How Customers Respond: An Abstract
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Chapter title |
The Truth About Transparency and Authenticity on Social Media: How Brands Communicate and How Customers Respond: An Abstract
|
Chapter number |
216 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_216 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Kesha Coker, Katharine Howie, Holly Syrdal, Rebecca Vanmeter, Parker Woodroof, Coker, Kesha, Howie, Katharine, Syrdal, Holly, Vanmeter, Rebecca, Woodroof, Parker
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
10 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
2 |
20% |
Lecturer |
1 |
10% |
Unknown |
7 |
70% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
20% |
Unknown |
8 |
80% |