Attention for Chapter 210:
E-Service Quality and eWOM: The Moderating Role of Customers’ Risk Orientation and Moral Identity: An Abstract
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Chapter title |
E-Service Quality and eWOM: The Moderating Role of Customers’ Risk Orientation and Moral Identity: An Abstract
|
Chapter number |
210 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_210 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Alessandro Biraglia, Shahin Assadinia, Vita Kadile
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
10 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
20% |
Unspecified |
1 |
10% |
Student > Master |
1 |
10% |
Unknown |
6 |
60% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
30% |
Unspecified |
1 |
10% |
Computer Science |
1 |
10% |
Unknown |
5 |
50% |