Attention for Chapter 137:
Will Storytelling Be Able to Let the Old Dream of Marketing for a Better World Come True? Developing a Conceptual Framework of a Transformative Storytelling Approach” and Sketching an Agenda for Joint Research Efforts: An Abstract
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Chapter title |
Will Storytelling Be Able to Let the Old Dream of Marketing for a Better World Come True? Developing a Conceptual Framework of a Transformative Storytelling Approach” and Sketching an Agenda for Joint Research Efforts: An Abstract
|
Chapter number |
137 |
Book title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
Published by |
Springer, Cham, May 2017
|
DOI |
10.1007/978-3-319-66023-3_137 |
Book ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Authors |
Klaus-Peter Wiedmann, Efmorvia Karampournioti
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
13 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
3 |
23% |
Lecturer |
2 |
15% |
Student > Ph. D. Student |
2 |
15% |
Other |
1 |
8% |
Lecturer > Senior Lecturer |
1 |
8% |
Other |
1 |
8% |
Unknown |
3 |
23% |
Readers by discipline |
Count |
As % |
Unspecified |
3 |
23% |
Business, Management and Accounting |
3 |
23% |
Social Sciences |
2 |
15% |
Chemistry |
2 |
15% |
Unknown |
3 |
23% |