You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Making Probability Judgments of Future Product Failures: The Role of Mental Unpacking
|
---|---|
Chapter number | 171 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10963-3_171 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
|
Authors |
Dipayan Biswas, L. Robin Keller, Bidisha Burman |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 33% |
Lecturer | 1 | 33% |
Student > Postgraduate | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 67% |
Computer Science | 1 | 33% |