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Ethics in Marketing and Communications

Overview of attention for book
Cover of 'Ethics in Marketing and Communications'

Table of Contents

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    Book Overview
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    Chapter 1 Marketing communications and ethics
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    Chapter 2 Responsible communications agencies: key success factors
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    Chapter 3 How Web 2.0 will save CSR
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    Chapter 4 Ethical dilemmas in customer relationship management
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    Chapter 5 Brand communication and ethics: in search of a soul
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    Chapter 6 Is advertising targeting vulnerable consumers in China?
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    Chapter 7 The ethical paradoxes of tourism
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    Chapter 8 Marketing ethical banking
Attention for Chapter 2: Responsible communications agencies: key success factors
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