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| Chapter title |
What do we need to know?
|
|---|---|
| Chapter number | 4 |
| Book title |
Research for Marketing
|
| Published by |
Palgrave, London, January 1991
|
| DOI | 10.1007/978-1-349-21230-9_4 |
| Book ISBNs |
978-0-333-47021-3, 978-1-349-21230-9
|
| Authors |
Michael J. Baker, Baker, Michael J. |