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Chapter title |
Multifunctional Teams in Marketing
|
---|---|
Chapter number | 28 |
Book title |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13159-7_28 |
Book ISBNs |
978-3-31-913158-0, 978-3-31-913159-7
|
Authors |
David A. Reid, Jeen-Su Lim, Reid, David A., Lim, Jeen-Su |