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Chapter title |
Rating the Newer Marketing Journals: Familiarity and Quality Evaluations by Marketing Department Heads
|
---|---|
Chapter number | 113 |
Book title |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13159-7_113 |
Book ISBNs |
978-3-31-913158-0, 978-3-31-913159-7
|
Authors |
David J. Urban, Jane P. Wayland, Dennis R. McDermott, Urban, David J., Wayland, Jane P., McDermott, Dennis R. |