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Mendeley readers
Chapter title |
A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain
|
---|---|
Chapter number | 12 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-20182-5_12 |
Book ISBNs |
978-3-31-920181-8, 978-3-31-920182-5
|
Authors |
Sebastián Molinillo, Yuksel Ekinci, Arnold Japutra, Molinillo, Sebastián, Ekinci, Yuksel, Japutra, Arnold |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 22 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 4 | 18% |
Lecturer | 2 | 9% |
Student > Ph. D. Student | 2 | 9% |
Student > Doctoral Student | 2 | 9% |
Unspecified | 1 | 5% |
Other | 2 | 9% |
Unknown | 9 | 41% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 9 | 41% |
Economics, Econometrics and Finance | 2 | 9% |
Unspecified | 1 | 5% |
Social Sciences | 1 | 5% |
Medicine and Dentistry | 1 | 5% |
Other | 0 | 0% |
Unknown | 8 | 36% |