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Mendeley readers
Chapter title |
Understanding What Motivates German Consumers to Participate in FMCGs Online Communities: Implications for National Brands and Private Labels
|
---|---|
Chapter number | 2 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-20182-5_2 |
Book ISBNs |
978-3-31-920181-8, 978-3-31-920182-5
|
Authors |
Nicoletta Occhiocupo, Isabelle Hanke |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 3 | 33% |
Other | 1 | 11% |
Lecturer | 1 | 11% |
Unknown | 4 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 22% |
Design | 2 | 22% |
Unknown | 5 | 56% |