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Mendeley readers
Chapter title |
The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands
|
---|---|
Chapter number | 11 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-20182-5_11 |
Book ISBNs |
978-3-31-920181-8, 978-3-31-920182-5
|
Authors |
Siddhartha Sarkar, Dinesh Sharma, Arti D. Kalro, Sarkar, Siddhartha, Sharma, Dinesh, Kalro, Arti D. |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 27% |
Professor > Associate Professor | 1 | 9% |
Unspecified | 1 | 9% |
Researcher | 1 | 9% |
Student > Bachelor | 1 | 9% |
Other | 0 | 0% |
Unknown | 4 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 45% |
Unspecified | 1 | 9% |
Economics, Econometrics and Finance | 1 | 9% |
Unknown | 4 | 36% |