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Internationale Trends in der Markenkommunikation

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Cover of 'Internationale Trends in der Markenkommunikation'

Table of Contents

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    Book Overview
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    Chapter 1 SCOAP als Bedürfnistheorie für das Neuromarketing
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    Chapter 2 Die Erfolgsfaktoren von Pop-up-Stores
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    Chapter 3 Gamification
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    Chapter 4 Interkulturelles Marketing durch Dialektik
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    Chapter 5 Reputationsmarketing
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    Chapter 6 Markenidentität durch wertorientierte Mitarbeiterkommunikation
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    Chapter 7 Nonprofit-Marketing
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    Chapter 8 Sensory Marketing
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    Chapter 9 The Impact of Emotions in Marketing Strategy
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    Chapter 10 Using Social Media for Business: Tools, Benefits and Pitfalls
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    Chapter 11 Word-of-Mouth-Marketing – Die geheime Macht des Wortes
Attention for Chapter 4: Interkulturelles Marketing durch Dialektik
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