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Empathetic Marketing

Overview of attention for book
Cover of 'Empathetic Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Hidden Emotional Needs behind Our Decisions
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    Chapter 3 The Needs Continuum
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    Chapter 4 The Need for Control
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    Chapter 5 The Need for Self-Expression
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    Chapter 6 The Need for Growth
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    Chapter 7 The Need for Recognition
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    Chapter 8 The Need for Belonging
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    Chapter 9 The Need for Care
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    Chapter 10 Epilogue
Attention for Chapter 10: Epilogue
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Citations

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