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Mendeley readers
Chapter title |
The Analytical Framework for Marketing
|
---|---|
Chapter number | 4 |
Book title |
A Twenty-First Century Guide to Aldersonian Marketing Thought
|
Published by |
Springer, Boston, MA, January 2006
|
DOI | 10.1007/0-387-28181-9_4 |
Book ISBNs |
978-0-387-26175-1, 978-0-387-28181-0
|
Authors |
Wroe Alderson |
Mendeley readers
The data shown below were compiled from readership statistics for 30 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Malaysia | 1 | 3% |
United Kingdom | 1 | 3% |
Portugal | 1 | 3% |
Unknown | 27 | 90% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 11 | 37% |
Student > Master | 7 | 23% |
Student > Doctoral Student | 2 | 7% |
Researcher | 2 | 7% |
Lecturer | 1 | 3% |
Other | 5 | 17% |
Unknown | 2 | 7% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 14 | 47% |
Social Sciences | 6 | 20% |
Economics, Econometrics and Finance | 3 | 10% |
Computer Science | 1 | 3% |
Unspecified | 1 | 3% |
Other | 2 | 7% |
Unknown | 3 | 10% |