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Chapter title |
Planning and Problem Solving in Marketing: A Book Review
|
---|---|
Chapter number | 23 |
Book title |
A Twenty-First Century Guide to Aldersonian Marketing Thought
|
Published by |
Springer, Boston, MA, January 2006
|
DOI | 10.1007/0-387-28181-9_23 |
Book ISBNs |
978-0-387-26175-1, 978-0-387-28181-0
|
Authors |
Arnold E. Amstutz |