You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Alderson’s General Theory of Marketing: A Formalization
|
---|---|
Chapter number | 26 |
Book title |
A Twenty-First Century Guide to Aldersonian Marketing Thought
|
Published by |
Springer, Boston, MA, January 2006
|
DOI | 10.1007/0-387-28181-9_26 |
Book ISBNs |
978-0-387-26175-1, 978-0-387-28181-0
|
Authors |
Shelby D. Hunt, James A. Muncy, Nina M. Ray |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 5% |
Unknown | 21 | 95% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 4 | 18% |
Professor > Associate Professor | 3 | 14% |
Lecturer | 2 | 9% |
Student > Doctoral Student | 2 | 9% |
Lecturer > Senior Lecturer | 2 | 9% |
Other | 5 | 23% |
Unknown | 4 | 18% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 14 | 64% |
Social Sciences | 2 | 9% |
Unknown | 6 | 27% |