↓ Skip to main content
What is this page? Embed badge

Brand Gender

Overview of attention for book
Cover of 'Brand Gender'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 A Brand as a Person
  3. Altmetric Badge
    Chapter 2 Gender and Ease of Categorization
  4. Altmetric Badge
    Chapter 3 Global Branding with Brand Gender and Brand Equity
  5. Altmetric Badge
    Chapter 4 Androgyny, Consumers’ Biological Sex, and Cultural Differences
  6. Altmetric Badge
    Chapter 5 Brand Gender and Equity Through Brand Design
  7. Altmetric Badge
    Chapter 6 Creating a Strong Sports Shoe Brand
  8. Altmetric Badge
    Chapter 7 The Independent Gender Effects of Logo, Product, and Brand
  9. Altmetric Badge
    Chapter 8 Product Gender and Product Evaluation
  10. Altmetric Badge
    Chapter 9 Salesperson Gender Follows Brand Gender
  11. Altmetric Badge
    Chapter 10 Brand Gender and Brand Alliances
  12. Altmetric Badge
    Chapter 11 How to Create a Personality Scale
  13. Altmetric Badge
    Chapter 12 The Effect of Brand Gender on Brand Equity—A Simple Fallacy?
  14. Altmetric Badge
    Chapter 13 Summary, Discussion, and Conclusion
Attention for Chapter 5: Brand Gender and Equity Through Brand Design
Altmetric Badge

Citations

dimensions_citation
9 Dimensions

Readers on

mendeley
12 Mendeley
Summary Dimensions citations
So far, Dimensions has found 9 publications that cite this research output.

9

The most recent citing publications are shown below. View all 9 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.