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Luxury Fashion Branding

Overview of attention for book
Cover of 'Luxury Fashion Branding'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Who said fashion is not serious business?
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    Chapter 2 A question of luxury
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    Chapter 3 What’s in a name? The history of luxury fashion branding
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    Chapter 4 A passion for fashion: The luxury fashion consumer
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    Chapter 5 Luxury retail design and atmosphere
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    Chapter 6 The art of creating and managing luxury fashion brands
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    Chapter 7 Digital luxury
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    Chapter 8 Le new luxe
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    Chapter 9 Customize me!
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    Chapter 10 The luxury fashion business strategy model
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    Chapter 11 Case illustrations
Attention for Chapter 3: What’s in a name? The history of luxury fashion branding
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Citations

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