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Mendeley readers
| Chapter title |
Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
Strategic Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-18417-9_1 |
| Book ISBNs |
978-3-65-818416-2, 978-3-65-818417-9
|
| Authors |
Torsten Tomczak, Sven Reinecke, Alfred Kuss, Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 33% |
| Lecturer > Senior Lecturer | 1 | 11% |
| Student > Doctoral Student | 1 | 11% |
| Lecturer | 1 | 11% |
| Student > Ph. D. Student | 1 | 11% |
| Other | 1 | 11% |
| Unknown | 1 | 11% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 33% |
| Chemical Engineering | 1 | 11% |
| Agricultural and Biological Sciences | 1 | 11% |
| Immunology and Microbiology | 1 | 11% |
| Engineering | 1 | 11% |
| Other | 0 | 0% |
| Unknown | 2 | 22% |